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THE OPPORTUNITY

The AutoTRADER app is the leading automotive search tool. The goal was to create a clean and visually pleasing interface. Steps were taken to organize the app in such a way to not overwhelm but instead entice the user to create their own car guide and scrapbook , share their favourite vehicles and allow for the creation of their own intuitive notification system. Speed and simplicity were a major factor in this design... take the road less traveled.

THE CHALLENGE

Who needs this app?What is the current mobile site missing?how can we increase product demand?

THE OBJECTIVE

  1. Define if users need this app for more than just purchasing or selling vehicles.
  2. Bring ideas how to satisfy these needs.
  3. Build a prototype to test my ideas.
  4. Implement my ideas in final project.

SERVICES

  • Designed user interface for the mobile app
  • Graphic design
  • Animated Prototyping
  • Add new features
  • User Interviews
  • Extensive Market Research
  • Customer Journey Maps
  • Affinity mapping

NEW FEATURES

Grocery ListRecipe BuilderQuick addBar code scannerSaved searches
Building networks and how individuals network play a big part in bringing traffic to the app. Features were added such as comparing vehicles with a friend or seller so that one can get feedback. One can also Initiate a calendar to book a test drive. Video conferencing was also implemented to build a stronger and more secure relationship with the client or seller.

The Red

The iconic Autotrader red was an essential part to the design but as this is such an intense color, it had to be strategically placed as to not take away or distract from any of the content.

THE SOLUTION

Packed full of exciting and robust features such as an intuitive filter that delivers recommendations and notifications, versatile networking capabilities. Eye catching advertising that does not interrupt the design or affect the users search results. A clean and simple interface that had a great deal of user testing in order to create the perfect balance. Easy communication between buyer, seller and dealer was a crucial addition to the new design.
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