The Objective
We aim to understand the user's preferences and purchasing patterns, ensuring they stay engaged and are directed to product pages. Our objective is to boost sales by optimizing stock availability and minimizing missed sales opportunities, all while reducing the workload on employees for restocking products.
Product Epics & Features
Cloud Integration
Reduce employee workload by automating stock replenishment Pull reports from any connected system and expedite campaign creation to react to business Gain in depth understanding of users by monitoring their campaign interactions with Salesforce metrics
Product Recommendations
The main game changer of a recommendation engine is the personalization Optimize the content available on the platform to the needs of a user and to ensure boost in sales by increasing the conversion rates and promoting the long-tail inventory
Favourites
Ability for users to add their favourite items will build retention. This will open up a line of communication by notifying them of opportunities like discounts or quantities. We would be able to track their interests through metrics and provide accurate recommendations and personalized campaigns
Quickview
Allow users to quickly view products without navigating to the product page in order to get an overview and re in-force and speed up their buying decision.
Business and Competitive Analysis
Time to look at the competition. From the interview process, we uncovered some of the competitors and compared them. This gave a great understanding of French Connection's position in their market and gave some ideas on how we could improve user retention and conversion to the product display page and checkout. Their competitors seem to understand the importance of personalization and product availability
Proposal for MVP
We have selected the MVP based on highest Reach and Impact and Confidence.Salesforce Cloud Integration Salesforce had the technology to trigger an event that would pull pre-defined stock inventory count and upload/update to our e-commerce platform.Users would now be able to see the exact quantities available based in their respective Country.
Roadmap
Cloud Integration Flow
Key Measures of Success
Features
Automated Restocking
No human intervention required. Salesforce will pull data from all physical and online inventory and automatically update the stock quantities for accurate representation online.
Campaign Builder
Marketing can now create on the fly campaigns and schedule them to automatically send to a specific demographic.
Wishlist
Further personalization by providing users with recommendation based on their previous interests, favourited items and buying history.
Integrated Metrics
Automatically collect data on your users from Campaign to platform and create customizable reports. Gather valuable insights that can be used to improve performance or increase conversions.
Recommendations
Personalize your shopping by selecting specific interests and receiving deal notifications and recommendations based on those selections.
Results
Increased Sales
There are no more missed sale opportunities as all products sold online are replenished automatically at the end of the day to ensure all stock quantities are an exact reflection of what French Connection has available.
Decreased Workload
Automated upload and replenishment of product skews through Salesforce Cloud Systems resulted in product upload time and employee effort to be dramatically reduced. This long and tedious task is no longer a factor and employees can focus on other areas of e-commerce maintenance and overall business growth.
