THE OPPORTUNITY


Torontos favourite vinyl shop Pop Music will be releasing a brand new site. This record shop fills the void left by HMV, but in a smaller space with a more curated selection, an emphasis on analog and hands-on advice.

THE CHALLENGE


The website design needed to reflect the interior of the brick and mortar store and give off the same curated and exciting vibe. Not everyone understands the value of vinyl records so the design needed to emphasize the beauty in the cover art and bring back that nostalgic feel of shopping for your favourite music.
Insuring that the site can be viewed on all platforms, the online shopping experience had to have fluid filter systems and convenient features such as wishlist and recommended items .

ALL ABOUT THE COVER ART


Keeping the design simplistic really popped out (pun intended)  the creative and colourful album artwork.

THE SOLUTION


The site was developed in the style of a Pinterest for music. Users will be able to purchase or create wish lists of their favourite musical artists.
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